2. Social Sharing

In the era of digital marketing, how your webpage appears when shared on social media platforms such as Facebook or Instagram can significantly impact the traffic it receives and the impression it makes. It's therefore crucial to take control of this aspect, customizing your page's appearance for optimal engagement. Here's how you can do this using the Content Management System (CMS) dashboard.

Start by accessing the CMS dashboard. From there, navigate to 'Project Settings.' You'll find a tab at the top labeled 'Sharing.' Click on it.

In this section, you'll have the ability to add a specific title for the status message when sharing your website on social media platforms. Alongside the title, you can add a succinct description. Be mindful to keep this description brief, ideally no longer than 280 characters, to ensure it displays properly across various platforms.

Next, you'll want to upload a thumbnail. This is the image that appears when your site link is shared on social media platforms. When choosing this image, consider its aesthetic appeal and relevance to your brand or the specific content of your webpage.

While the aforementioned steps help you define how your site appears when shared on a general level, you might want your individual pages to have different sharing appearances. You can do this by selecting an individual page and clicking on 'Social' at the top of the page settings. Here, you can add an alternate sharing image for each individual page.

What's more, your title and description will automatically link with the SEO settings for the page. This ensures that your social media sharing appearance is not only attractive but also optimized for search engines, helping drive more organic traffic to your site.

By taking these steps, you can better control your brand's online image, increasing the likelihood that your content will stand out in the crowded social media landscape. Whether you're sharing your site as a whole or promoting individual pages, these settings empower you to ensure every share is an opportunity to effectively communicate your brand's message.